New York based artist JJ Doze is clearly stating he means business in latest deep rap offering, ‘Who Am I’.

An energetic number with a hard-hitting message, the conscious hip-hop single is expressive and speaks upon themes the world needs to hear. Gaining over 100,000 streams on Spotify alone across five releases, JJ continuously turns the heads of Spotify listeners. Sharing his true thoughts, emotions and personal experiences with his fans, JJ is a relatable artist that everyone deserves in their collection.

How did you cope with lockdown?

Having to stay home without worrying about anyone making plans with me ended up making it easier to understand myself, even if that means negatively. I guess in that case, it didn’t end up making it easier but made it difficult instead, haha. Jokes aside, the path I took to understand myself during this pandemic made me express myself more creatively when it comes to music, & because of that, it helped me grow with music. Now, I see music as more than just an escape.

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What made you want to get into music?

I don’t think I decided music is the right path for me, it’s more that music has grown on me over the time. Once I realized that when I’m doing anything music related, & I’m not focusing on the fun, just having straight seriousness (like tunnel vision), but the fun & joy comes within it, that’s when I realized that music is the right for me.

What is the writing process like?

Well, if my intentions were to be writing a song to take it to the studio to record & possibly release it if I feel it’s good enough, then I pick a beat first. I pick a beat that best corresponds to my mood during that time. But, there’s times where during the moment I write something to a specific beat, I may love it, but then I check it again the next day, or the next week, & I could hate it. So, what needs to be changed? The lyrics? The beat? The flow? It can literally be anything. Some songs are easier to make than others.

What’s the best advice you’ve ever been given?

Be patient. Things will get better. Even if you feel like it doesn’t, learn so it can be preventable in the future. If you learn, you’re accepting defeat. Once you accept it, you have the ability to know what can be done differently. That’s growing.

Talk us through the new track / video

Have you ever struggled with your identity? Or knowing your purpose in life? Or understanding your character in general? If you have, you can understand how difficult it is to live with that burden. It can make you constantly criticize yourself. With constant criticism, it’s difficult to be positive since you remain surrounded with negative energy. In my song, Who Am I, I share bits of my experiences on how I can relate with that burden. If you’re one of those people who can relate, then I believe this song can be very touching for you. If you believe you don’t relate, then feel free to share the song with someone you believe who can. In the meantime, enjoy the energetic fueledness that’s being presented in this song.

How do you feel the Internet has impacted the music business?

The internet has impacted the music business tremendously. Nowadays, we have many artists who prefer to go independent than signing with a label because all of the tools can be found/created with the help of our phones, laptops, computers, etc..

What’s the music scene like where you are from?

Well, it’s NY… NY is filled with everything & everyone.

If you could collaborate with anyone dead or alive, who would it be?

This is a question I don’t really think about too much. I feel like I’m too focused on building myself as an artist that I just really don’t have an answer. I don’t know if that’s disappointing or not.