Rochdale Feel Good Festival gave town centre businesses a £280,000 boost, independent economic analysis of the celebration of music and food shows.
The total amount spent by festival goers was £281,757, with 14,000 people attending – the highest single-day attendance in the event’s 11-year history.
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The event, which saw more than 30 acts taking part, continues to see its appeal widening, with 4,308 people travelling into Rochdale from outside the borough.
This helped generate 449 overnight stays in paid for accommodation, while 22% of 2018 visitors were attending for the first time.
Additional activities for children helped to attract new visitors too, with 43% of attendees to the Family Zone visiting Rochdale Feel Good Festival for the first time.
The crowd peaked at 9,000 when headline act Feeder took to the stage.
Councillor Janet Emsley, cabinet member for neighbourhoods, community and culture at organisers Rochdale Borough Council, said the festival enjoyed another amazing year: “The majority of town centre businesses surveyed tell us the festival is very good for Rochdale, and this uplifting event is a great advert for the town, attracting a lot of positive media coverage over many months.
This year’s strong line-up and the additional family activities went down very well. The exposure generated by events like this helps to build the already growing reputation of our town centre. It was great to see such a wide variety of entertainment and to have two local acts going down so well on our main stage, alongside established national names.”
Chris Riley, manager of The Regal Moon pub said: “As well as the increases in sales and traffic we get, the festival is a great showcase for Rochdale. It’s good to see so many new faces too. It gets Rochdale noticed by people who may not know the place very well which makes a difference.”
Hayley Bee, General Manager of restaurant Cocka Doodle Moo said the festival brings a welcome financial impact to the town: “It’s always a very busy day for us and excellent to see so many people in our town centre, as well as all the new visitors it brings in.”
For more information about this story, please contact Rochdale Borough Council’s media team on 01706 926002 or firstname.lastname@example.org
Economic impact figures were generated using the West Midlands Cultural Observatory Economic Impact Calculator delivered by The Audience Agency, Manchester, September 2018. For more information about this story or higher resolution images, please contact Rochdale Borough Council’s media team on 01706 926002 or email@example.com