“Shake” by Cultures, the much-awaited single, is finally out following a successful release on September 18th. The Manchester-based music band, that seeks to bridge the gap between alt-rock and Indie pop. Read below to learn more about the release of “Shake” by Cultures in our exclusive interview with the band to discover how it has been plying their trade across the region for the last four years.
With an equal focus on both head and heart within their lyricism, the band has succeeded in elevating themselves head and shoulders above their contemporaries. Moreover, this stature has afforded the band high profile support slots across some of Manchester’s most iconic venues, including Germany’s Giant Rooks at Night & Day Café. Additionally, it enjoys support from Marsicans at The Deaf Institute – a venue the band have since gone on to headline in front of a rapturous audience, cementing themselves as one of Manchester’s most promising new bands. Eventually, ‘Shake’ by Cultures is the latest single from the trio, and it couldn’t come at a better time.
Originally conceived as an optimistic take on love and longing in one’s hometown, this year saw the track take on a whole new meaning.
Introducing Josh Spivey, Tom Deegan and James Saunders aka Cultures with Northern Revive’s Jo Lowes.
Here is Our Exclusive Interview Cultures
Northern Revive: Introduce yourself in less than 10 words…
Cultures: We are Cultures, a 3-piece Indie-Rock/Alternative band
Northern Revive: What made you want to get into music?
Cultures: I (Josh) always wanted to make my own music. I grew up listening to a massive variety of stuff from my parents from lots of different eras. As a teenager, I found the type of music that I really loved and realised that with a guitar, I could take that love to the next level. The love for music and making music has been kept burning through the years of writing with Tom and James as Cultures.
Northern Revive: What comes first lyrics or music?
Cultures: This varies from song but mostly I would say that the music comes first. There is usually a story I want to tell or a set of words that I want to squeeze into a song. However, I’ll hear a bass riff, or a drum beat from Tom or James and suddenly the lyrics feel appropriate and come tumbling out of my head. But on other occasions I have had a set of lyrics without any music, almost like a poem, and then the music has to fit around it. But I find it much harder that way around!
Northern Revive: What has been the best gig you’ve ever played and why?
Cultures: Definitely, our headline show at Deaf Institute in Manchester. Additionally, the night was incredible and to play at a venue that I’ve been to see so many great musicians at was mind-blowing. The place was packed, and the atmosphere was incredible. We don’t like standing still though so we’re looking ahead to even bigger venues next year.
Northern Revive: What would be on your rider?
Cultures: Loads of food and hot drinks really. We don’t tend to drink before shows because of a couple of bad experiences. Therefore, those of us that sing have various cocktails of tea (so rock and roll…). Additionally, we make sure there are a few beers in the fridge for when we come off stage. I’d love to be a diva and ask for something specific. For instance, I would like milk drawn from the left nipple of a Himalayan goat, but I think I’d bottle it and ask for a box of tea bags instead…
Northern Revive: What other talents do you have? (kazoo playing, champion toast burner…)
Cultures: I used to do gymnastics when I was little. However, somehow my muscle memory kicks in when I’m drunk enough and I can still do a backflip. I never tried that at a gig though, might be a health and safety hazard!
Northern Revive: If you could open for any band artist who would it be?
Cultures: Personally, I’d love to open for a band like Biffy Clyro, Foals or Blossoms. They’re immense live bands and all bring massive energy to their sets. It would be incredible to learn from bands like that, play to their crowd and to learn how they put on the shows that they do. We have supported Giant Rooks a couple of times. Also, watching the way they got the crowd eating out of their hands within a couple of tracks was just incredible.
Northern Revive: How has lockdown effected the music scene?
Cultures: Lockdown has been massively tough for the music scene for obvious reasons. From our point of view, it’s meant that our main income as a band, the live shows, are not an option for now. Moreover, many practice rooms have closed their doors which limited the band’s ability to write and record. Having said all of that, any change can be seen as an opportunity and lots of bands have been recording special versions of songs and connecting with their fans through live streamed performances. Therefore, in that respect, it’s forced musicians to think outside the box, which is always a good thing creatively.
Northern Revive: Where can we find out more? (also flog us some merch we love tees…)
Cultures: All our tracks are available online wherever you normally get your music – Spotify, Apple Music, Google Play, YouTube and our website (www.culturesband.co.uk). Talking about the website, we have some lovely T-shirts for sale on there for a very reasonable price!
Northern Revive: Talk us through the new track / video
Cultures: Our new track, Shake, is the story of growing up in a quiet place, with a dream of escaping. We wrote the song a few months ago. However, it took on a new life during lockdown when we, like most of the world, were locked in our own homes, only able to escape through Netflix and music. Recording the song and its video, which will be out in a couple of weeks, through the lockdown made us hear the track through a new lens.
To find out more…..